It goes without saying that digital is changing the way the world lives. Before now, technology merely improved the way we worked. Today, digital redefines the way we work. For business, this means digital technology is making it easier to understand what customers truly want, especially as hardware on the edge – also known as the Internet of Things (IoT) – becomes increasingly intelligent. In addition, the proliferation of alternatives, pressure from business due to the consumerisation of IT, and the rise of digital have started impacting on the ability of IT-infrastructure owners to prioritise and keep pace. There is a sense that organisations are in a constant state of change and this places pressure on already stretched organisations.
“Me” to “we”
We are now beginning to see a dramatic shift from the internet of “me” to “we.” As everyday objects are going online, so too are experiences, thus creating an abundance of digital channels that reach deep into every aspect of individuals’ lives. Forward-thinking businesses are capitalising on this, changing the way they build new applications, products and services, and reaping benefits as a result.
To gain control over these access points to individuals’ experiences, businesses are creating highly personalised experiences to both engage and exhilarate customers. The majority of these companies are seeing a positive return on their investment in personalisation technologies.
These leading companies have already started using technology to transform themselves into digital businesses, and are now focusing on combining their industry expertise with the power of digital to reshape their markets. These businesses see great potential to make a difference and a profit by operating as ecosystems, and not just as individual corporate entities.