The Market Conduct Division advocates for the interests of the banking industry regarding legislation and regulation affecting their customers and clients. These include the regulatory frameworks for treating customers fairly, dealing with cybercrime and money laundering and the provision of credit.

The division also deals with non-financial legislation that is part of the compliance obligations of banks. Land reform, conserving and protecting the environment and sustainable social and economic development initiatives are among the responsibilities of the division. The division is working with BASA members to ensure the adoption of the United Nations Sustainable Development Goals, which aim to end poverty, while protecting the planet.